About Us
Empowering farmers using climate-smart practices to help businesses thrive in a changing world.
Our History
A family business based in East Yorkshire founded in July 2013, Future Food Solutions (FFSL) began developing innovative programmes for Coca-Cola, Intersnack (KP), and Heineken to build resilience in their supply chains. This began with the Sustainable Future programme to enhance soil structure, fertility and productivity to create a supply chains that was resilient but also more sustainable.
In 2018, after partnering with Yorkshire Water, following their recognition of the connection between soil health and improved water quality, we developed a landscape approach in key catchment areas. This led to the Sustainable Landscapes project, now spanning over 80,000 hectares (18% of Yorkshire’s arable land).
The Sustainable Landscapes Programme’s data-first approach demonstrated the rate and scale of which large amounts of CO2 could be sequestered through the increases made by soil organic carbon.
Partnering with BCarbon and Rice University’s Baker Institute for Public Policy, the University of Leeds, University of Hull and Newcastle University, Future Food Solutions in 2022 were able to issue the first certified carbon credits from soil carbon sequestration in arable soils, earning a place as a runner up in the prestigious COP 2026 Climate Challenge Cup.
Paul Rhodes, Director
Paul has over 38 years of experience in the food and farming sector, with 21 years’ experience as an agri-food consultant establishing long term collaborative supply chains for both large and small food and farming businesses. He has a wide knowledge of the farming, processing and manufacturing sector and is skilled at delivering innovative solutions, managing change and making things happen. Paul is passionate about British Farming, the countryside and the wildlife supported by it
Tom Rhodes, Director
Tom Rhodes is an experienced agricultural project manager specialising in regenerative farming, soil health, and sustainable supply chains. He leads catchment-based, farmer-first programmes, coordinating multi-stakeholder projects, on-farm trials, and knowledge exchanges. With a strong background in farm operations, technical trials, and compliance, Tom combines practical farming experience with programme delivery to drive environmental improvements and long-term farmer engagement.
Jack Rhodes, Director
Jack Rhodes is an agricultural and environmental professional with a Distinction MSc in Sustainable Food and Agriculture Policy. He specialises in regenerative agriculture, nitrogen management, carbon markets, and soil health, combining data-driven insights with practical knowledge exchange to support farmers and sustainable food systems.
Will Rhodes, Director
Director and Project Manager at Future Food Solutions, with a background in Business & Psychology from Newcastle University. Works closely with water companies and partners to deliver collaborative programmes that balance environmental outcomes with practical, well-managed delivery. Previous experience across E-commerce, FMCG, and logistics brings a broad, practical perspective to complex projects.
Our clients
We work with farmers, growers, environmental stakeholders, suppliers and food & drink brands throughout the UK and internationally.
